This project was a logo update for The Real Food Shoppe, a specialty grocery store in Plainfield, Indiana. The Real Food Shoppe wanted to update their logo after the store was purchased by new owners. Their desire was to reinvent the business to reflect their personal style and appeal to their growing clientele.
The Real Food Shoppe’s original logo was developed under the supervision of the previous owner. The goal for the new logo was to represent the store’s new aesthetic and create a simple, yet visually appealing logo that would be easy to recognize and would transfer to a variety of media.