This project was for Echo Church, a new church in Avon Indiana. Their goal was to establish their brand identity in the community. Additionally, their logo and color palette needed to be distinct and set them apart from the other organizations in their shared space.
Echo Church is a church plant in Avon Indiana that shares a facility with the Hendricks Regional YMCA. Because of this shared space, it was important for all elements of Echo to be easily distinguished from those of the YMCA. Additionally, special consideration was taken to develop a brand identity that incorporated the aesthetic of the YMCA and Indianapolis’ nickname, the Circle City.